What is Cetrimonium Chloride? Cetrimonium chloride is a really economical conditioning agent used in many shampoos and conditioners. It's typically used in some of the more economy type products because it provides a light conditioning at a low cost. The…
What is polyquaternium-10? In our first post about conditioning ingredients, we will tell you about the benefits of polyquaternium-10 (PQ10). PQ10 is basically cellulose that has been reacted a couple different ways. Cellulose comes from plants, and it's also the…
We've already received questions like "Why do Phique formulas use x? I heard that was bad". One of our major goals with this brand is education. For this we'll need to talk about Phique ingredients. There is a LOT of misinformation…
After giving some samples to friends and family to try, Phique was launched unofficially at a friend's AirBnB. My friend took some samples from our first run and gives them away to his guests to keep. They have received really…