We’ve already received questions like “Why do Phique formulas use x? I heard that was bad”. One of our major goals with this brand is education. For this we’ll need to talk about Phique ingredients. There is a LOT of misinformation out there, especially among the “natural” crowd. We intend to use scientific data that will show you not only that our products effective and safe, but they also perform a lot better than so-called “natural” products.
The first set of articles will be on surfactants. I have over 20 years of experience making surfactants and formulating with them in cosmetic products. The next set will be conditioning products. Then we will talk about the less used ingredients like preservatives, chealants, fragrance, and emulsifiers. The first two categories will be of most interest for how we made the brand. I’m going to tie each ingredient to a major hair concern from a survey we sent out several months ago. Those hair concerns will be around smoothing, anti-frizz, volume, and moisturizing. Some of these are similar so I’ll make sure to say how each ingredient actually interacts with your hair to give you the benefit.
I’m starting with surfactants because it’s the biggest area of confusion for consumers. In our survey, several women said things like they don’t care what their shampoo is as long as it’s sulfate free. They said they wouldn’t consider a formula containing sulfates. Everyone is told “sulfates” are bad. What are sulfates? Why are they bad? We’ll look at what the science says and tell you what’s really causing some of the problems for which sulfates get blamed. Then we’ll tell you why we chose to use them. This is going to be a long series of posts. I hope you stick with it and learn about all the ingredients we chose and why we chose them!
And if you’re curious about the products and ingredients we’re discussing be sure to get a sample of Phique shampoo and conditioner.